Build with Playbook.

One entry from messages[].

{
  "id": "O-1",
  "section": "Pillar messages",
  "subsection": "Open — Transparency and odds literacy",
  "message": "Game figures need their rules. Check the wheel, paytable, price and strategy before comparing the numbers.",
  "context": "Campaign headline, landing page lead",
  "tone": "Confident / Informative",
  "tier": 1,
  "maxChars": 120,
  "event": null,
  "tokens": [],
  "pillar": "open",
  "characterCount": 106,
  "conditions": [
    "Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens."
  ],
  "edition": "2026-09-06"
}

One entry from myths[], with all of its formats.

{
  "id": 1,
  "category": "Slots & Electronic Gaming",
  "title": "The Hot Streak",
  "gameType": [
    "slots",
    "…and 1 more"
  ],
  "bias": [
    "clustering-illusion",
    "…and 1 more"
  ],
  "pillar": "open",
  "socialCard": {
    "myth": "A winning streak means the next round is more likely to win.",
    "fact": "In an independent-round model with unchanged rules and state, previous wins do not change the next round’s probabilities. A retained feature…",
    "stat": "Streaks do not change an unchanged independent-round model."
  },
  "articleExplainer": "Several wins can make the next wager feel more promising. That feeling is not a calculation of the next result. If each paid round independe…",
  "quiz": {
    "question": "Four rounds won. In a model with independent rounds and unchanged settings and state, what happens to the next round’s probabilities?",
    "options": [
      {
        "label": "They improve because of the streak.",
        "correct": false
      },
      "…and 3 more"
    ],
    "feedback": "Independence and unchanged conditions mean the next distribution is unchanged. That statement is conditional; it does not cover every retain…"
  },
  "anchor": "myth-1-the-hot-streak",
  "href": "/brand/content/myths/#myth-1-the-hot-streak",
  "edition": "2026-09-06",
  "sources": [
    {
      "id": "slotRtp",
      "title": "Gambling Commission: RTP, random and compensated machines",
      "href": "https://www.gamblingcommission.gov.uk/public-and-players/guide/return-to-player-how-much-gaming-machines-payout",
      "kind": "Regulator explanation; Great Britain",
      "checked": "2026-09-06"
    },
    "…and 1 more"
  ],
  "relatedGuides": [
    {
      "slug": "slots",
      "title": "Slots guide",
      "href": "/brand/content/games/slots/"
    }
  ]
}

One entry from sections[].ctas[].

{
  "id": "EL-1",
  "label": "Take the quiz",
  "maxChars": 14,
  "context": "Game IQ quiz, odds quiz, myth-busting quiz",
  "tone": "Playful / Witty",
  "pairWith": [
    "S-3",
    "OB-3"
  ],
  "tokens": [],
  "characterCount": 13,
  "conditions": [
    "Use only when the linked destination performs the named action for this reader. Check final text length and translated layout."
  ],
  "edition": "2026-09-06"
}

One entry from campaigns[].

{
  "id": 1,
  "name": "Slots Myths Week",
  "theme": "Six slot questions about randomness, awards and game settings.",
  "tagline": "Read the rules behind the reels.",
  "duration": "Two weeks; 10 scheduled placements",
  "pillar": "open",
  "audience": [
    "Adult audience: slots players",
    "…and 2 more"
  ],
  "mythsUsed": [
    1,
    "…and 5 more"
  ],
  "schedule": [
    {
      "day": "Mon 1",
      "channel": "Instagram / Facebook",
      "content_type": "Myth card",
      "myth": "1",
      "copy_source": "[Myth 1: The Hot Streak](/brand/content/myths/#myth-1-the-hot-streak) — use the current social-card draft, retaining its…",
      "asset_format": "1080 x 1080",
      "template_reference": "`collateral/render/card-1a` format",
      "productionNote": "Template references identify layouts only. Produce and review the asset with this edition’s copy; an older image is not …"
    },
    "…and 9 more"
  ],
  "captions": [
    {
      "label": "Myth 1 post",
      "text": "In an independent-round model with unchanged rules and state, previous wins do not change the next round’s probabilities…"
    },
    "…and 6 more"
  ],
  "email": {
    "subject": "Six questions about how slots work",
    "previewText": "RTP, prize frequency and the conditions behind independent rounds.",
    "bodyStructure": [
      "Hero: newly produced card using current Myth 1 copy.",
      "…and 3 more"
    ]
  },
  "kpis": [
    "Resource or explanation opens divided by campaign-link activations, using documented event definitions.",
    "…and 3 more"
  ],
  "quiz": [
    {
      "mythId": 1,
      "href": "/brand/content/myths/#myth-1-the-hot-streak",
      "question": "Four rounds won. In a model with independent rounds and unchanged settings and state, what happens to the next round’s p…",
      "options": [
        {
          "label": "They improve because of the streak.",
          "correct": false
        },
        "…and 3 more"
      ],
      "feedback": "Independence and unchanged conditions mean the next distribution is unchanged. That statement is conditional; it does no…"
    },
    "…and 5 more"
  ],
  "guideQuizzes": [],
  "measurementNote": "Proposed measures, not collected results or promised targets. Establish a baseline and approved measurement method befor…",
  "productionNote": "Draft brief for adaptation. Produce current artwork, verify destinations and local disclosures, and review every format …",
  "anchor": "campaign-1-slots-myths-week",
  "href": "/brand/content/campaigns/#campaign-1-slots-myths-week",
  "edition": "2026-09-06",
  "tokens": []
}

One asset from categories.*.assets[].

{
  "id": "logo-horizontal-full-color",
  "filename": "logo-horizontal-full-color.svg",
  "url": "/tools/playbook/brand-book/assets/logos/logo-horizontal-full-color.svg",
  "sourceUrl": "visual-identity/logo/primary/logo-horizontal-full-color.svg",
  "format": "svg",
  "fileSize": 5542,
  "category": "logos",
  "variant": "primary",
  "colorMode": "full-color",
  "usage": "Primary logo for main branding",
  "sha256": "8b74dc181b1461a7a7ecf75d09f074b1a1ea971e63b571bc4ac261dbdc85bc7d",
  "dimensions": {
    "width": 259,
    "height": 54
  }
}

The blackjack guide (sections and terms truncated).

{
  "meta": {
    "game": "blackjack",
    "generated": "2026-09-06",
    "version": "0.1.0",
    "source": "content/game-guide-revisions/blackjack.md",
    "revision": {
      "date": "2026-09-06",
      "guideHref": "/api/games/blackjack.md",
      "quickReferenceHref": "/api/games/quick-reference/blackjack.md",
      "source": "content/game-guide-revisions/blackjack.md",
      "guideSha256": "12f2808b13c192ea8ef5443cc84331ad4a9ca7739b7311afab2c8f9386c0b69a",
      "quickReferenceSha256": "477116f21b4d868aac90091a592f9d638a959a145a046ad07142ccf0c250765f"
    },
    "sourceSnapshot": {
      "game": "blackjack",
      "generated": "2026-03-07T03:29:15.142Z",
      "version": "0.1.0",
      "source": "how-to-play/blackjack.md",
      "jsonSha256": "83a3360e27cc811833d9366ac88ad8a4b7931ef20f9d1536d792193e18e0427d",
      "markdownSha256": "320741723d3797d24a7051f903108d53423060c8cafe964ee423314c9d636e90",
      "quickReferenceSha256": "d49aa602033e1247f6d4951ecebb002d21459d6c48825c6acfae81356b210029"
    }
  },
  "slug": "blackjack",
  "title": "How to Play: Blackjack",
  "summary": "In the conventional game described here, a hand that has not busted wins by beating the dealer's total or surviving a de…",
  "frontmatter": {
    "content_type": "game-guide",
    "title": "How to Play: Blackjack",
    "pillar": [
      "open"
    ],
    "tier": 1,
    "tone": [
      "confident-informative"
    ],
    "reading_level": "grade-6-8",
    "game_type": [
      "blackjack"
    ],
    "audience": [
      "general"
    ],
    "channel": [
      "blog",
      "…and 2 more"
    ],
    "cultural_profile": {
      "voice": "peer",
      "framing": "individual",
      "humor": "irreverent",
      "directness": "blunt",
      "comfort": "open"
    },
    "presentation": {
      "odds_format": "american",
      "currency": "usd",
      "sports_culture": null,
      "language": "en-us"
    },
    "adaptation_status": "playbookrg-revision",
    "adaptation_notes": "Playbook RG educational revision. Check the stated game rules, calculations, source scope and local requirements before …",
    "last_updated": "2026-09-06"
  },
  "sections": [
    {
      "heading": "The 30-second version",
      "content": "> In the conventional game described here, a hand that has not busted wins by beating the dealer's total or surviving a …"
    },
    "…and 6 more"
  ],
  "keyTerms": [
    {
      "term": "Natural blackjack",
      "definition": "Initial unsplit ace plus a ten-value card under this guide's conventional rules."
    },
    "…and 19 more"
  ],
  "quiz": [
    {
      "question": "A winning natural pays 3:2 on a $10 stake. What is returned, and how does it compare with 6:5?",
      "options": [
        {
          "label": "$15 total; the returned stake is already included in 3:2.",
          "correct": false
        },
        "…and 3 more"
      ],
      "feedback": "The 3:2 award gives $15 net winnings plus the $10 stake. The 6:5 award gives $12 net plus the stake. The difference is $…",
      "source": "Own arithmetic from the stated net payout ratios; [rules reference](https://wizardofodds.com/games/blackjack/basics/)."
    },
    "…and 2 more"
  ],
  "socialSnippets": [
    {
      "text": "Read the payout before the first hand.\n\nOn a winning $10 natural, 3:2 earns $15 net and 6:5 earns $12. Both also return …",
      "context": null,
      "hook": "Read the payout before the first hand.",
      "fact": "On a winning $10 natural, 3:2 earns $15 net and 6:5 earns $12. Both also return the original stake.",
      "stat": "$3 less on that paid natural; the full game still needs its complete rules."
    },
    "…and 2 more"
  ]
}