Playbook Brand
Clear information.
Your voice.
Player guides, messages, and templates. Ready for your program.
Use with your AI →Free to adapt under CC0. No account.
Find what you need.
Resource library
Posters, cards, emails, and ready-to-use packs.
Game guides
Rules, odds, and common misconceptions, explained.
Campaigns
Coordinated messages across player touchpoints.
Brand book
Voice, visual identity, accessibility, and adaptation.
Jurisdiction guide
Dated sources and scope for covered markets.
Developers & API
Content feeds and embeddable widgets.
Make it yours.
Add your identity and support details. Review the finished resource before publishing.
See a customization example
Example settings. Check current local requirements before use.
card-1a-hot-streak.html · 1080 × 1080
- _brand.yml
- color.secondary: #10B981
- market
- united-states
- renders
- 21+ · 1-800-522-4700
Change the brand settings to update the palette, type, and wordmark. Change the market to update the regulatory text. The underlying template stays the same.
Common questions.
Is this really free?
Yes. You can use, adapt, and publish the Brand guides, messages, and source templates for free under CC0, without requesting permission or providing attribution. The resource library does not require an account.
Will it match our brand?
Apply your program name, colors, logo, and local support details to selected resources in the configurator. Preview the result and export a pack. Use the separate integration guidance when adapting a website or widget.
Does it meet regulatory requirements?
The files are a starting point for player education. The jurisdiction modules have defined coverage; they do not establish approval for your specific placement. Review the current requirements, final wording, local services, and actual product behavior before publishing.
What needs editing before publication?
Check names, support contacts, notices, links, and any sample account values. Read the placement and editing notes in the preview. A template for a limit, reminder, or support action needs the matching working feature behind it.
Do we need the other Playbook products?
No. You can use Brand on its own. Academy, Tools, and Review have their own access and licensing terms; the free Brand files do not require a subscription to any of them.
Why give it away?
A public-domain baseline gives players, operators, and regulators access to the same player-education material. Removing license and attribution requirements makes that material easier to adopt and adapt.