For operators
Adopt the standard. Keep your brand.
Playbook RG is a comprehensive responsible-gambling program informed by more than 15 years of research and operational experience.
The Brand core is public domain, so you can start at no cost and without asking permission.
One program, grounded in research and operational experience.
Every player message runs on one standard, so what your players see is consistent, accurate, and worth reading.
Its author co-developed GameSense, the Positive Play Scale, and RG Check for iGaming. That experience informs every template, course, and review.
By vertical
Built for your line of business.
Each vertical gets its own deployment.
What it changes
What each team can do.
Playbook connects player education with the teams responsible for content, compliance, product risk, and staff training.
For marketing
Create consistent, on-brand content
Builder uses AI to turn a brief into collateral based on the Playbook Brand templates and message library. Apply your visual identity and voice so player education remains consistent with the rest of your communications.
For compliance
Review marketing before launch
Ad Check evaluates marketing material against selected rubrics and your responsible-gambling policies, giving reviewers a clear list of issues to address before launch.
For operations
Manage your product risk
Game-Risk assesses new and existing games with an evidence-based risk instrument and identifies ways to reduce risk. Use the assessment to support regulatory requirements and make more informed product-risk decisions.
For HR
Staff training that certifies
Academy trains every role on the standard, from frontline staff to the executive team. Modules are short and graded; staff earn certification by scoring at least 80%. The system keeps records for onboarding and refresher training.
The path
A practical adoption sequence.
Start with the Brand system, then add training, operational tools, and independent review as needed. Every product can also be used independently.
- 01
Start with Brand
Start with the open coreUse one configuration file to set your program name, palette, and helpline across the Brand system. For the quickest launch, start with the responsible-gambling website template.
- 02
Train with Academy
Every role, one standardAssign role-based training for casino, online support, lottery retail, compliance, marketing, and executive teams. Graded tests lead to certificates, and the program can be delivered through an existing learning management system.
- 03
Build with Tools
One workspaceCreate content in your voice, review it against selected rubrics and jurisdiction requirements, and assess game risk before launch.
- 04
Certify with Review
Evidence ready for reviewAn outcome-based certification program that accounts for jurisdictional requirements and constraints. Use the tools for an internal assessment or have an independent expert sign off on a verifiable credential. Keep the supporting material organized between reviews.
Implementation support ranges from a one-to-two-day configuration sprint to a full program with training and ongoing support. See what each includes →
Next step
Choose a starting point.
Begin with the public-domain Brand system, or contact us to discuss implementation support.