For operators · Lottery
Built for the counter.
Playbook RG supports draw games, instant tickets, retail locations, and lottery apps.
The Brand content is public domain, with jurisdiction-specific guidance available.
The deployment map
Where to place it.
Content lives at the counter and in the app.
Counter mats · screen loops
The queue
Draw odds in plain numbers where the line forms.
Lottery guide →
Play stations
Scratch play
Instant-game myths handled with warmth: near misses, lucky stores, lucky packs.
Myth library →
Everywhere at once
The surge
When a jackpot grows and ticket sales rise, give the odds content greater prominence.
The ticket myth →
App · social · email
Draw night
Pair each result update with one concise literacy message.
Campaign briefs →
In the framework
Ready to deploy, in your brand.
Everything below is part of the open framework and can be configured for your program from one configuration file.
Game guides
The lottery guide covers draw games, scratch tickets, and the underlying odds. A separate bingo guide supports bingo halls.
Browse the game guides →Campaigns
Luck, Numbers & Lotteries addresses lucky numbers, due numbers, and ticket math during a one-week campaign.
Read the campaign briefs →Myth busting
The lottery set addresses picked numbers, due numbers, and the effect of buying more tickets with clear math and a welcoming tone.
Read the myth library →Retail collateral
Rack cards, helpline cards, counter mats, screen loops, and radio and TV scripts for markets where broadcast remains effective.
Browse the templates →Jurisdiction modules
Market-specific guidance covers odds statements, helpline text, age notices, and beneficiary disclosures. Required wording takes priority.
Browse the modules →Start in your brand
Set your lottery’s name and helpline once, then generate the counter materials for each region.
Open the configurator →In place
The system in your setting.
These examples show pieces from the template library in context. Select any to enlarge, or browse the full library.
Solutions
How each product supports the program.
Each Playbook product supports a different part of the lottery responsible-gambling program.
Playbook Brand
Player education in your brand.
Set your lottery’s brand, helpline, and required disclosures in one configuration file. Regulatory wording takes priority in every template.
Playbook Academy
Train a distributed retail network.
The lottery retail track prepares clerks for brief counter interactions, while claim-center staff receive more detailed conversation training.
Playbook Tools
Create materials for every region.
Builder turns one brief into the counter set for every region, and RG Brand Review checks each piece before it prints.
Playbook Review
Certify your program.
Evidence from the retail network supports one current credential, giving beneficiary reports and license reviews a documented starting point.
Next step
We’re here to help.
Tell us about your lottery, and we will recommend a practical starting point.