Playbook Brand · Content
Player-facing content, ready to use.
Game guides, campaigns, and templates for each player channel, plus a scorecard for evaluating their performance. Everything in this library is public domain under CC0.
Education
Game guides
How each game works: a 30-second summary, the underlying math, key terms, and common myths. Written for players at a sixth-to-eighth-grade reading level.
Read the guides
Education
Myth library
Common gambling myths answered in the Playbook voice, with the math behind each correction. Entries can also be used in social posts, quizzes, and campaigns.
Read the myths
Production
Collateral
Production-ready pieces for social, print, venues, screens, email, and in-product placements. Most are available in English, Japanese, Chinese, and Arabic, and all use the same brand configuration.
Browse the collateral
Production
Campaign briefs
Campaign plans with a theme, day-by-day schedule, channel specifications, and ready-to-use copy. Adapt the plan to your brand and publishing calendar.
Read the briefs
Measurement
Content scorecard
Survey instruments, NPS benchmarks, cultural-fit testing, and a decision framework for evaluating published content.
Read the scorecard
Every piece uses the same configuration. Change the palette, program name, or market once and apply those settings across the library. Configure the library for your brand.