# Core message drafts Edition: September 6, 2026. Copy and adapt these 67 drafts for free under CC0. IDs and placement categories are stable. These are not preapproved jurisdictional notices or claims about features an operator has. Character limits are planning limits for the unreplaced template text, counted in Unicode code points. Check again after token replacement and in the final layout. A token is not a verified value. ## Pillar messages ### O-1 Game figures need their rules. Check the wheel, paytable, price and strategy before comparing the numbers. Placement: Open — Transparency and odds literacy; Campaign headline, landing page lead. Template characters: 106. Planning limit: 120. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. ### O-2 House edge, prize return and player fees measure different things. Check what each figure includes. Placement: Open — Transparency and odds literacy; Educational content intro, game guides. Template characters: 99. Planning limit: 140. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. ### O-3 Read the numbers, the conditions, and what they mean for the game. Placement: Open — Transparency and odds literacy; Hero banner, campaign tagline support. Template characters: 66. Planning limit: 70. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. ### O-4 Know the rules behind the numbers. Start with a game guide. Placement: Open — Transparency and odds literacy; Social media, content hub intro. Template characters: 59. Planning limit: 65. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. ### S-1 Share the explanation. Keep the game conditions with the numbers. Placement: Social — Shareable knowledge; Social media hook, quiz share prompt. Template characters: 65. Planning limit: 65. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. ### S-2 Get to know the game: rules, costs, and questions. Placement: Social — Shareable knowledge; Community content, social proof. Template characters: 50. Planning limit: 55. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. ### S-3 How well do you really know the odds? There's one way to find out. Placement: Social — Shareable knowledge; Quiz promotion, social engagement. Template characters: 66. Planning limit: 75. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. ### S-4 Facts worth sharing. Knowledge worth having. Placement: Social — Shareable knowledge; Content hub header, newsletter intro. Template characters: 44. Planning limit: 50. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. ### T-1 Before you play, review the available limits and how they work. Placement: Tools — Features that work for you; Feature promotion, tool onboarding. Template characters: 63. Planning limit: 130. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ### T-2 Your tools. Your limits. Your call. Placement: Tools — Features that work for you; Account settings header, feature overview. Template characters: 35. Planning limit: 40. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ### T-3 Decide what you can afford to spend before you play. Placement: Tools — Features that work for you; Deposit flow, onboarding. Template characters: 52. Planning limit: 100. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ### T-4 Review your recorded sessions, stakes and returns in your activity dashboard. Placement: Tools — Features that work for you; Activity dashboard promotion. Template characters: 77. Planning limit: 100. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ### H-1 Need to talk? Contact support: {{HELPLINE_NUMBER}} Placement: Help — Support without barriers; Helpline display, all touchpoints. Template characters: 50. Planning limit: 60. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Verify the named service, local access, supported channels, hours, cost and confidentiality terms. Remove unavailable contact channels. ### H-2 Have a question about gambling? See the support available to you. Placement: Help — Support without barriers; Support page header, help section. Template characters: 65. Planning limit: 80. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Verify the named service, local access, supported channels, hours, cost and confidentiality terms. Remove unavailable contact channels. ### H-3 Explore account pauses and self-exclusion. Check how each works. Placement: Help — Support without barriers; Self-exclusion entry point. Template characters: 64. Planning limit: 65. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Verify the named service, local access, supported channels, hours, cost and confidentiality terms. Remove unavailable contact channels. ### H-4 Find support when you want to take the next step. Placement: Help — Support without barriers; Footer, persistent help link. Template characters: 49. Planning limit: 50. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Verify the named service, local access, supported channels, hours, cost and confidentiality terms. Remove unavailable contact channels. ## Contextual messages by touchpoint ### D-1 Choose a deposit limit. Check its period and when changes take effect. Placement: Deposit screen. Template characters: 70. Planning limit: 90. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ### D-2 Choose an amount you can afford. Deposits and total money wagered are different. Placement: Deposit screen. Template characters: 80. Planning limit: 80. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ### D-3 Your deposit limit is set. Review it in settings. Placement: Deposit screen. Template characters: 49. Planning limit: 55. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. - Display only after the underlying account state or report is confirmed. Define the reporting period and whether amounts include the original stake. ### D-4 Your deposit limit has been reached. This period ends {{RESET_DATE}}. Review the details in settings. Placement: Deposit screen. Template characters: 101. Planning limit: 110. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. - Display only after the underlying account state or report is confirmed. Define the reporting period and whether amounts include the original stake. ### SR-1 Session update: {{DURATION}} so far. Take a moment to review your time and spending. Placement: Session reminder. Template characters: 84. Planning limit: 110. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. - Populate elapsed time from the actual session record. Do not substitute an assumed average session. ### SR-2 Quick check-in: you've been at it for {{DURATION}}. How's it going? Placement: Session reminder. Template characters: 67. Planning limit: 70. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. - Populate elapsed time from the actual session record. Do not substitute an assumed average session. ### SR-3 Here is your session update. Review your time and spending. Placement: Session reminder. Template characters: 59. Planning limit: 80. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. - Populate elapsed time from the actual session record. Do not substitute an assumed average session. ### SR-4 Session update: {{DURATION}} so far. Want to set a reminder for next time? Placement: Session reminder. Template characters: 74. Planning limit: 75. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. - Populate elapsed time from the actual session record. Do not substitute an assumed average session. ### AD-1 Review recorded stakes, returns and reporting dates. Placement: Activity dashboard. Template characters: 52. Planning limit: 70. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. - Display only after the underlying account state or report is confirmed. Define the reporting period and whether amounts include the original stake. ### AD-2 Your recorded activity for {{PERIOD}} is ready to review. Placement: Activity dashboard. Template characters: 57. Planning limit: 70. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. - Display only after the underlying account state or report is confirmed. Define the reporting period and whether amounts include the original stake. ### AD-3 Your monthly activity summary is ready. Review it at your own pace. Placement: Activity dashboard. Template characters: 67. Planning limit: 75. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. - Display only after the underlying account state or report is confirmed. Define the reporting period and whether amounts include the original stake. ### AD-4 {{TOTAL_SESSIONS}} sessions; {{TOTAL_TIME}} play time. Review your monthly summary. Placement: Activity dashboard. Template characters: 83. Planning limit: 90. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. - Display only after the underlying account state or report is confirmed. Define the reporting period and whether amounts include the original stake. ### LI-1 Welcome back. Review your current limits and recent activity. Placement: Login / welcome back. Template characters: 61. Planning limit: 75. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ### LI-2 Your recorded deposit limit is {{LIMIT_AMOUNT}} per {{PERIOD}}. Review it in settings. Placement: Login / welcome back. Template characters: 86. Planning limit: 100. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. - Display only after the underlying account state or report is confirmed. Define the reporting period and whether amounts include the original stake. ### LI-3 Welcome back. Your account settings are here. Placement: Login / welcome back. Template characters: 45. Planning limit: 50. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ### PL-1 Your activity summary is available if you want to review the session. Placement: Post-loss. Template characters: 69. Planning limit: 85. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. ### PL-2 A past loss does not guarantee a future win. You can stop here. Placement: Post-loss. Template characters: 63. Planning limit: 100. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. ### PL-3 Want to talk it through? Contact support: {{HELPLINE_NUMBER}} Placement: Post-loss. Template characters: 61. Planning limit: 70. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Verify the named service, local access, supported channels, hours, cost and confidentiality terms. Remove unavailable contact channels. ### WC-1 This result does not guarantee the next one. Review your time and spending. Placement: Win celebration. Template characters: 75. Planning limit: 85. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ### WC-2 Your session is ahead. You can stop or review your limits at any time. Placement: Win celebration. Template characters: 70. Planning limit: 75. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. - Display only after the underlying account state or report is confirmed. Define the reporting period and whether amounts include the original stake. ### WC-3 Your session summary shows the recorded stakes and returns. Placement: Win celebration. Template characters: 59. Planning limit: 60. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. - Display only after the underlying account state or report is confirmed. Define the reporting period and whether amounts include the original stake. ### AS-1 Your tools live here. Deposit limits, session reminders, activity summary — all in one place. Placement: Account settings. Template characters: 93. Planning limit: 100. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ### AS-2 Review your limits, activity and preferences, including when changes take effect. Placement: Account settings. Template characters: 81. Planning limit: 100. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ### OB-1 Start by reviewing your budget, the available tools, and the rules of the game. Placement: Onboarding. Template characters: 79. Planning limit: 110. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ### OB-2 Review your budget. Check the available limits and reminders. Read the game rules. Placement: Onboarding. Template characters: 82. Planning limit: 105. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ### OB-3 New here? Try the odds quiz. Each answer includes an explanation. Placement: Onboarding. Template characters: 65. Planning limit: 80. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ### EX-1 You can finish here. Review your session summary when you are ready. Placement: Exit / session end. Template characters: 68. Planning limit: 85. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ### EX-2 Session ended. Your activity summary is ready. Placement: Exit / session end. Template characters: 46. Planning limit: 55. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. - Display only after the underlying account state or report is confirmed. Define the reporting period and whether amounts include the original stake. ### EX-3 Session ended. Review your activity and account settings when you need them. Placement: Exit / session end. Template characters: 76. Planning limit: 80. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. - Display only after the underlying account state or report is confirmed. Define the reporting period and whether amounts include the original stake. ## Seasonal / event messages ### SE-1 Big game coming up. Know the odds before you place the bet — here's how the lines actually work. Placement: Major sporting events. Template characters: 96. Planning limit: 100. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. ### SE-2 Tournament coming up? Read the rules and costs before joining a paid bracket pool. Placement: Major sporting events. Template characters: 82. Planning limit: 100. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. ### SE-3 Following the tournament? Read how the available bet types and prices work. Placement: Major sporting events. Template characters: 75. Planning limit: 100. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. ### SE-4 Race-day prices need context. Read how payouts, pools and deductions work. Placement: Major sporting events. Template characters: 74. Planning limit: 95. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. ### NY-1 Starting a new year? Review what you can afford to spend and how your limits work. Placement: New year / fresh start. Template characters: 82. Planning limit: 115. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ### NY-2 Review your limits and account settings as the new year begins. Placement: New year / fresh start. Template characters: 63. Planning limit: 75. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ### AW-1 Explore the game guides, available tools and support information this week. Placement: Awareness weeks. Template characters: 75. Planning limit: 110. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. ### AW-2 Questions about gambling? Contact support: {{HELPLINE_NUMBER}} Placement: Awareness weeks. Template characters: 62. Planning limit: 95. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Verify the named service, local access, supported channels, hours, cost and confidentiality terms. Remove unavailable contact channels. ### AW-3 This month, explore the numbers behind the games and the rules each calculation assumes. Placement: Awareness weeks. Template characters: 88. Planning limit: 100. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. ### AW-4 It is okay to step back from gambling. Support is available: {{HELPLINE_NUMBER}} Placement: Awareness weeks. Template characters: 80. Planning limit: 115. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Verify the named service, local access, supported channels, hours, cost and confidentiality terms. Remove unavailable contact channels. ### HP-1 Planning holiday spending? Set aside money for commitments before any gambling budget. Placement: Holiday periods. Template characters: 86. Planning limit: 90. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ### HP-2 During the holidays, review your time and spending. Check the reminder options available to you. Placement: Holiday periods. Template characters: 96. Planning limit: 105. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Use only for features actually available to this reader; link to the correct account action and explain its effective period. ## Regulatory compliance messages ### RC-1 For ages {{MIN_AGE}} and over. Check the applicable access rules. Placement: Age verification; Account creation, age gate. Template characters: 65. Planning limit: 70. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - This is an adaptation draft, not an approved jurisdictional notice. Verify the applicable wording, eligibility, license details and disclosures before publication. ### RC-2 For ages {{MIN_AGE}} and over. Complete the required age checks before playing. Placement: Age verification; Registration flow. Template characters: 79. Planning limit: 85. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - This is an adaptation draft, not an approved jurisdictional notice. Verify the applicable wording, eligibility, license details and disclosures before publication. ### RC-3 Gambling involves risk. Read the rules, costs and available support. Placement: Terms and conditions; Footer, general disclaimer. Template characters: 68. Planning limit: 85. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - This is an adaptation draft, not an approved jurisdictional notice. Verify the applicable wording, eligibility, license details and disclosures before publication. ### RC-4 Before you play, read the game rules, prices and available tools. Placement: Terms and conditions; T&C intro, onboarding. Template characters: 65. Planning limit: 95. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - This is an adaptation draft, not an approved jurisdictional notice. Verify the applicable wording, eligibility, license details and disclosures before publication. ### RC-5 Gambling support: {{HELPLINE_NUMBER}}. Check the service information for hours and access. Placement: Helpline display, where applicable; Mandatory helpline, all touchpoints. Template characters: 90. Planning limit: 95. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Verify the named service, local access, supported channels, hours, cost and confidentiality terms. Remove unavailable contact channels. - This is an adaptation draft, not an approved jurisdictional notice. Verify the applicable wording, eligibility, license details and disclosures before publication. ### RC-6 Call {{HELPLINE_NUMBER}} · Text {{TEXT_NUMBER}} · Chat: {{CHAT_URL}} Placement: Helpline display, where applicable; Compact phone, text and chat contact bar. Template characters: 68. Planning limit: 70. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - Verify the named service, local access, supported channels, hours, cost and confidentiality terms. Remove unavailable contact channels. - This is an adaptation draft, not an approved jurisdictional notice. Verify the applicable wording, eligibility, license details and disclosures before publication. ### RC-7 {{PROGRAM_NAME}}: {{ORGANIZATION}}. Licensing details: {{REGULATOR_URL}} Placement: Jurisdiction disclaimers; Operator and licensing-information link; verify the named entities and destination. Template characters: 72. Planning limit: 80. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - This is an adaptation draft, not an approved jurisdictional notice. Verify the applicable wording, eligibility, license details and disclosures before publication. ### RC-8 Check the applicable rules and regulator information: {{REGULATOR_URL}}. Placement: Jurisdiction disclaimers; Legal info page. Template characters: 72. Planning limit: 85. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - This is an adaptation draft, not an approved jurisdictional notice. Verify the applicable wording, eligibility, license details and disclosures before publication. ### RC-9 Read the promotional terms, including costs, exclusions and withdrawal conditions. Placement: Promotional disclaimers; Promo offers, bonus pages. Template characters: 82. Planning limit: 85. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - This is an adaptation draft, not an approved jurisdictional notice. Verify the applicable wording, eligibility, license details and disclosures before publication. ### RC-10 Bonus conditions can change the cost. Check the multiplier, its base and which wagers count. Placement: Promotional disclaimers; Promotions education. Template characters: 92. Planning limit: 100. - Adapt and review this draft for the stated audience, placement and jurisdiction. Check the final length after replacing tokens. - This is an adaptation draft, not an approved jurisdictional notice. Verify the applicable wording, eligibility, license details and disclosures before publication.