{
  "meta": {
    "count": 67,
    "generated": "2026-03-07T03:29:15.142Z",
    "version": "0.1.0",
    "source": "messaging/core-messages.md"
  },
  "frontmatter": {
    "content_type": "core-message",
    "title": "Core Messages",
    "pillar": [
      "open",
      "social",
      "tools",
      "help"
    ],
    "tier": [
      1,
      2
    ],
    "tone": [
      "playful-witty",
      "confident-informative",
      "warm-direct",
      "celebratory"
    ],
    "reading_level": "grade-6-8",
    "audience": [
      "general"
    ],
    "channel": [
      "social-media",
      "blog",
      "email",
      "in-app",
      "push-notification",
      "print"
    ],
    "cultural_profile": {
      "voice": "peer",
      "framing": "individual",
      "humor": "irreverent",
      "directness": "blunt",
      "comfort": "open"
    },
    "presentation": {
      "currency": "usd",
      "language": "en-us"
    },
    "adaptation_status": "base",
    "adaptation_notes": "Currency: Dollar examples need local currency conversion.\nSeasonal events: Super Bowl, March Madness, Responsible Gambling\nWeek are US-specific. Replace with local sporting calendar and\nawareness events.\nHumor: Several messages use irreverent tone. Warm/understated\nprofiles need rewrites for messages like S-1 (\"Share this with\nthe friend who thinks they have a 'system'\").\n",
    "last_updated": "2025-02-25T00:00:00.000Z"
  },
  "messages": [
    {
      "id": "O-1",
      "section": "Pillar messages",
      "subsection": "Open — Transparency and odds literacy",
      "message": "The house edge on blackjack is 0.5%. On slots, it's 2–15%. On American roulette, it's 5.26%. Now you know.",
      "context": "Campaign headline, landing page lead",
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 120,
      "event": null,
      "tokens": [],
      "pillar": "open"
    },
    {
      "id": "O-2",
      "section": "Pillar messages",
      "subsection": "Open — Transparency and odds literacy",
      "message": "Every game has a house edge. It's how the business works. Knowing the edge helps you pick your games and set your budget.",
      "context": "Educational content intro, game guides",
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 140,
      "event": null,
      "tokens": [],
      "pillar": "open"
    },
    {
      "id": "O-3",
      "section": "Pillar messages",
      "subsection": "Open — Transparency and odds literacy",
      "message": "No fine print. Just the real numbers behind the games you play.",
      "context": "Hero banner, campaign tagline support",
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 70,
      "event": null,
      "tokens": [],
      "pillar": "open"
    },
    {
      "id": "O-4",
      "section": "Pillar messages",
      "subsection": "Open — Transparency and odds literacy",
      "message": "The odds are public information. We just make them interesting.",
      "context": "Social media, content hub intro",
      "tone": "Playful / Witty",
      "tier": 1,
      "maxChars": 65,
      "event": null,
      "tokens": [],
      "pillar": "open"
    },
    {
      "id": "S-1",
      "section": "Pillar messages",
      "subsection": "Social — Shareable knowledge",
      "message": "Share this with the friend who thinks they have a 'system.'",
      "context": "Social media hook, quiz share prompt",
      "tone": "Playful / Witty",
      "tier": 1,
      "maxChars": 65,
      "event": null,
      "tokens": [],
      "pillar": "social"
    },
    {
      "id": "S-2",
      "section": "Pillar messages",
      "subsection": "Social — Shareable knowledge",
      "message": "The best players know the game. Now you can too.",
      "context": "Community content, social proof",
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 55,
      "event": null,
      "tokens": [],
      "pillar": "social"
    },
    {
      "id": "S-3",
      "section": "Pillar messages",
      "subsection": "Social — Shareable knowledge",
      "message": "How well do you really know the odds? There's one way to find out.",
      "context": "Quiz promotion, social engagement",
      "tone": "Playful / Witty",
      "tier": 1,
      "maxChars": 75,
      "event": null,
      "tokens": [],
      "pillar": "social"
    },
    {
      "id": "S-4",
      "section": "Pillar messages",
      "subsection": "Social — Shareable knowledge",
      "message": "Facts worth sharing. Knowledge worth having.",
      "context": "Content hub header, newsletter intro",
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 50,
      "event": null,
      "tokens": [],
      "pillar": "social"
    },
    {
      "id": "T-1",
      "section": "Pillar messages",
      "subsection": "Tools — Features that work for you",
      "message": "Deposit limits take 10 seconds to set. It's like a seatbelt for your bankroll — you set it once and it works in the background.",
      "context": "Feature promotion, tool onboarding",
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 130,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "T-2",
      "section": "Pillar messages",
      "subsection": "Tools — Features that work for you",
      "message": "Your tools. Your limits. Your call.",
      "context": "Account settings header, feature overview",
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 40,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "T-3",
      "section": "Pillar messages",
      "subsection": "Tools — Features that work for you",
      "message": "Set your budget before you play. It's the one decision that makes every other decision easier.",
      "context": "Deposit flow, onboarding",
      "tone": "Warm / Direct",
      "tier": 1,
      "maxChars": 100,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "T-4",
      "section": "Pillar messages",
      "subsection": "Tools — Features that work for you",
      "message": "Play stats, session history, spending patterns — it's all in your dashboard. No surprises.",
      "context": "Activity dashboard promotion",
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 100,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "H-1",
      "section": "Pillar messages",
      "subsection": "Help — Support without barriers",
      "message": "Need to talk? Free, confidential, 24/7. {{HELPLINE_NUMBER}}",
      "context": "Helpline display, all touchpoints",
      "tone": "Warm / Direct",
      "tier": 2,
      "maxChars": 60,
      "event": null,
      "tokens": [
        "{{HELPLINE_NUMBER}}"
      ],
      "pillar": "help"
    },
    {
      "id": "H-2",
      "section": "Pillar messages",
      "subsection": "Help — Support without barriers",
      "message": "Free, confidential support — for any question about gambling. No judgment. Ever.",
      "context": "Support page header, help section",
      "tone": "Warm / Direct",
      "tier": 2,
      "maxChars": 80,
      "event": null,
      "tokens": [],
      "pillar": "help"
    },
    {
      "id": "H-3",
      "section": "Pillar messages",
      "subsection": "Help — Support without barriers",
      "message": "You can pause your account for as long as you need. Here's how.",
      "context": "Self-exclusion entry point",
      "tone": "Warm / Direct",
      "tier": 2,
      "maxChars": 65,
      "event": null,
      "tokens": [],
      "pillar": "help"
    },
    {
      "id": "H-4",
      "section": "Pillar messages",
      "subsection": "Help — Support without barriers",
      "message": "Support is one tap away. Whenever you're ready.",
      "context": "Footer, persistent help link",
      "tone": "Warm / Direct",
      "tier": 2,
      "maxChars": 50,
      "event": null,
      "tokens": [],
      "pillar": "help"
    },
    {
      "id": "D-1",
      "section": "Contextual messages by touchpoint",
      "subsection": "Deposit screen",
      "message": "Setting a deposit limit? Smart move. Pick your number and play without second-guessing.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 90,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "D-2",
      "section": "Contextual messages by touchpoint",
      "subsection": "Deposit screen",
      "message": "Think of this as your entertainment budget for the week. You pick the number.",
      "context": null,
      "tone": "Warm / Direct",
      "tier": 1,
      "maxChars": 80,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "D-3",
      "section": "Contextual messages by touchpoint",
      "subsection": "Deposit screen",
      "message": "Your deposit limit is set. Adjust it anytime in settings.",
      "context": null,
      "tone": "Celebratory",
      "tier": 1,
      "maxChars": 55,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "D-4",
      "section": "Contextual messages by touchpoint",
      "subsection": "Deposit screen",
      "message": "You've hit your deposit limit for this period. It resets {{RESET_DATE}}. That's you playing on your own terms.",
      "context": null,
      "tone": "Warm / Direct",
      "tier": 1,
      "maxChars": 110,
      "event": null,
      "tokens": [
        "{{RESET_DATE}}"
      ],
      "pillar": "tools"
    },
    {
      "id": "SR-1",
      "section": "Contextual messages by touchpoint",
      "subsection": "Session reminder",
      "message": "You've been playing for {{DURATION}}. Most sessions average about 45 minutes. Keep going or take a break?",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 110,
      "event": null,
      "tokens": [
        "{{DURATION}}"
      ],
      "pillar": "tools"
    },
    {
      "id": "SR-2",
      "section": "Contextual messages by touchpoint",
      "subsection": "Session reminder",
      "message": "Quick check-in: you've been at it for {{DURATION}}. How's it going?",
      "context": null,
      "tone": "Warm / Direct",
      "tier": 1,
      "maxChars": 70,
      "event": null,
      "tokens": [
        "{{DURATION}}"
      ],
      "pillar": "tools"
    },
    {
      "id": "SR-3",
      "section": "Contextual messages by touchpoint",
      "subsection": "Session reminder",
      "message": "Time flies when you're playing. That's by design. Here's your session update.",
      "context": null,
      "tone": "Playful / Witty",
      "tier": 1,
      "maxChars": 80,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "SR-4",
      "section": "Contextual messages by touchpoint",
      "subsection": "Session reminder",
      "message": "Session update: {{DURATION}} so far. Want to set a reminder for next time?",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 75,
      "event": null,
      "tokens": [
        "{{DURATION}}"
      ],
      "pillar": "tools"
    },
    {
      "id": "AD-1",
      "section": "Contextual messages by touchpoint",
      "subsection": "Activity dashboard",
      "message": "Your play stats are ready. See where your money goes — no surprises.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 70,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "AD-2",
      "section": "Contextual messages by touchpoint",
      "subsection": "Activity dashboard",
      "message": "Here's your activity summary for {{PERIOD}}. Knowledge is a feature.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 70,
      "event": null,
      "tokens": [
        "{{PERIOD}}"
      ],
      "pillar": "tools"
    },
    {
      "id": "AD-3",
      "section": "Contextual messages by touchpoint",
      "subsection": "Activity dashboard",
      "message": "Your monthly activity summary is in. Take a look — it takes 30 seconds.",
      "context": null,
      "tone": "Warm / Direct",
      "tier": 1,
      "maxChars": 75,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "AD-4",
      "section": "Contextual messages by touchpoint",
      "subsection": "Activity dashboard",
      "message": "{{TOTAL_SESSIONS}} sessions this month. {{TOTAL_TIME}} total play time. Here's the full picture.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 90,
      "event": null,
      "tokens": [
        "{{TOTAL_SESSIONS}}",
        "{{TOTAL_TIME}}"
      ],
      "pillar": "tools"
    },
    {
      "id": "LI-1",
      "section": "Contextual messages by touchpoint",
      "subsection": "Login / welcome back",
      "message": "Welcome back. Your limits are active and your dashboard is up to date.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 75,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "LI-2",
      "section": "Contextual messages by touchpoint",
      "subsection": "Login / welcome back",
      "message": "Good to see you. Quick reminder: your deposit limit is set to {{LIMIT_AMOUNT}} this {{PERIOD}}.",
      "context": null,
      "tone": "Warm / Direct",
      "tier": 1,
      "maxChars": 100,
      "event": null,
      "tokens": [
        "{{LIMIT_AMOUNT}}",
        "{{PERIOD}}"
      ],
      "pillar": "tools"
    },
    {
      "id": "LI-3",
      "section": "Contextual messages by touchpoint",
      "subsection": "Login / welcome back",
      "message": "You're back. Your tools are ready. Have fun.",
      "context": null,
      "tone": "Playful / Witty",
      "tier": 1,
      "maxChars": 50,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "PL-1",
      "section": "Contextual messages by touchpoint",
      "subsection": "Post-loss",
      "message": "Tough session. Your activity summary is in your dashboard if you want to review it.",
      "context": null,
      "tone": "Warm / Direct",
      "tier": 1,
      "maxChars": 85,
      "event": null,
      "tokens": [],
      "pillar": "help"
    },
    {
      "id": "PL-2",
      "section": "Contextual messages by touchpoint",
      "subsection": "Post-loss",
      "message": "Every session has a cost — that's how entertainment works. Your budget helps you manage it.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 100,
      "event": null,
      "tokens": [],
      "pillar": "help"
    },
    {
      "id": "PL-3",
      "section": "Contextual messages by touchpoint",
      "subsection": "Post-loss",
      "message": "Want to talk it through? Free, confidential support: {{HELPLINE_NUMBER}}",
      "context": null,
      "tone": "Warm / Direct",
      "tier": 2,
      "maxChars": 70,
      "event": null,
      "tokens": [
        "{{HELPLINE_NUMBER}}"
      ],
      "pillar": "help"
    },
    {
      "id": "WC-1",
      "section": "Contextual messages by touchpoint",
      "subsection": "Win celebration",
      "message": "Nice win. Quick reminder: the house edge is still the house edge. Enjoy the moment.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 85,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "WC-2",
      "section": "Contextual messages by touchpoint",
      "subsection": "Win celebration",
      "message": "You're up. This is a great time to check your limits or call it a session.",
      "context": null,
      "tone": "Warm / Direct",
      "tier": 1,
      "maxChars": 75,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "WC-3",
      "section": "Contextual messages by touchpoint",
      "subsection": "Win celebration",
      "message": "Great session. Your activity summary has the full breakdown.",
      "context": null,
      "tone": "Celebratory",
      "tier": 1,
      "maxChars": 60,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "AS-1",
      "section": "Contextual messages by touchpoint",
      "subsection": "Account settings",
      "message": "Your tools live here. Deposit limits, session reminders, activity summary — all in one place.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 100,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "AS-2",
      "section": "Contextual messages by touchpoint",
      "subsection": "Account settings",
      "message": "Manage your limits, review your activity, or update your preferences. Your account, your rules.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 100,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "OB-1",
      "section": "Contextual messages by touchpoint",
      "subsection": "Onboarding",
      "message": "Welcome. Before you dive in, here are three things that take less than a minute and make everything better.",
      "context": null,
      "tone": "Warm / Direct",
      "tier": 1,
      "maxChars": 110,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "OB-2",
      "section": "Contextual messages by touchpoint",
      "subsection": "Onboarding",
      "message": "Step 1: Set your budget. Step 2: Set your pace. Step 3: Check your game IQ. That's it. You're ready.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 105,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "OB-3",
      "section": "Contextual messages by touchpoint",
      "subsection": "Onboarding",
      "message": "New here? Start with the 60-second odds quiz. Most people get question 3 wrong.",
      "context": null,
      "tone": "Playful / Witty",
      "tier": 1,
      "maxChars": 80,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "EX-1",
      "section": "Contextual messages by touchpoint",
      "subsection": "Exit / session end",
      "message": "Walking away while you're still enjoying yourself is a power move. See you next time.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 85,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "EX-2",
      "section": "Contextual messages by touchpoint",
      "subsection": "Exit / session end",
      "message": "Session over. Your activity summary is ready for review.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 55,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "EX-3",
      "section": "Contextual messages by touchpoint",
      "subsection": "Exit / session end",
      "message": "Thanks for playing. Your limits and tools are always here when you come back.",
      "context": null,
      "tone": "Warm / Direct",
      "tier": 1,
      "maxChars": 80,
      "event": null,
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "SE-1",
      "section": "Seasonal / event messages",
      "subsection": "Major sporting events",
      "message": "Big game coming up. Know the odds before you place the bet — here's how the lines actually work.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 100,
      "event": "Super Bowl / Championship final",
      "tokens": [],
      "pillar": "open"
    },
    {
      "id": "SE-2",
      "section": "Seasonal / event messages",
      "subsection": "Major sporting events",
      "message": "Bracket season is here. Before you fill yours out, here's what the math says about your chances.",
      "context": null,
      "tone": "Playful / Witty",
      "tier": 1,
      "maxChars": 100,
      "event": "March Madness / Tournament season",
      "tokens": [],
      "pillar": "open"
    },
    {
      "id": "SE-3",
      "section": "Seasonal / event messages",
      "subsection": "Major sporting events",
      "message": "The whole world is watching. Here's what you should know about betting on the beautiful game.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 100,
      "event": "World Cup / International tournament",
      "tokens": [],
      "pillar": "open"
    },
    {
      "id": "SE-4",
      "section": "Seasonal / event messages",
      "subsection": "Major sporting events",
      "message": "Big race day? Know your odds. A 10/1 shot means exactly what it says — here's the breakdown.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 95,
      "event": "Racing events (Derby, Grand National)",
      "tokens": [],
      "pillar": "open"
    },
    {
      "id": "NY-1",
      "section": "Seasonal / event messages",
      "subsection": "New year / fresh start",
      "message": "New year, same math. But here's a resolution that actually works: set your entertainment budget before you play.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 115,
      "event": "New Year",
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "NY-2",
      "section": "Seasonal / event messages",
      "subsection": "New year / fresh start",
      "message": "Start the year with your limits set and your tools active. It takes 30 seconds.",
      "context": null,
      "tone": "Warm / Direct",
      "tier": 1,
      "maxChars": 75,
      "event": "New Year",
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "AW-1",
      "section": "Seasonal / event messages",
      "subsection": "Awareness weeks",
      "message": "This week is about knowing the facts, using the tools, and playing on your terms. Here's how to get started.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 110,
      "event": "Responsible Gambling Week",
      "tokens": [],
      "pillar": "open"
    },
    {
      "id": "AW-2",
      "section": "Seasonal / event messages",
      "subsection": "Awareness weeks",
      "message": "Free, confidential support is available 24/7. For any question about gambling. {{HELPLINE_NUMBER}}",
      "context": null,
      "tone": "Warm / Direct",
      "tier": 2,
      "maxChars": 95,
      "event": "Responsible Gambling Week",
      "tokens": [
        "{{HELPLINE_NUMBER}}"
      ],
      "pillar": "open"
    },
    {
      "id": "AW-3",
      "section": "Seasonal / event messages",
      "subsection": "Awareness weeks",
      "message": "This month, we're sharing the numbers behind the games. No scare tactics. Just facts you can use.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 100,
      "event": "Problem Gambling Awareness Month",
      "tokens": [],
      "pillar": "open"
    },
    {
      "id": "AW-4",
      "section": "Seasonal / event messages",
      "subsection": "Awareness weeks",
      "message": "Your mental health matters more than any game. If gambling doesn't feel fun, it's okay to step back. {{HELPLINE_NUMBER}}",
      "context": null,
      "tone": "Warm / Direct",
      "tier": 2,
      "maxChars": 115,
      "event": "Mental Health Awareness",
      "tokens": [
        "{{HELPLINE_NUMBER}}"
      ],
      "pillar": "open"
    },
    {
      "id": "HP-1",
      "section": "Seasonal / event messages",
      "subsection": "Holiday periods",
      "message": "Holiday entertainment budget: set it before the fun starts. Your future self will thank you.",
      "context": null,
      "tone": "Confident / Informative",
      "tier": 1,
      "maxChars": 90,
      "event": "Holiday season",
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "HP-2",
      "section": "Seasonal / event messages",
      "subsection": "Holiday periods",
      "message": "More time off means more time to play. Set a session reminder so you stay in control of your schedule.",
      "context": null,
      "tone": "Warm / Direct",
      "tier": 1,
      "maxChars": 105,
      "event": "Holiday season",
      "tokens": [],
      "pillar": "tools"
    },
    {
      "id": "RC-1",
      "section": "Regulatory compliance messages",
      "subsection": "Age verification",
      "message": "You must be {{MIN_AGE}}+ to gamble. It's the law — and it's here to protect you.",
      "context": "Account creation, age gate",
      "tone": null,
      "tier": 1,
      "maxChars": 70,
      "event": null,
      "tokens": [
        "{{MIN_AGE}}"
      ],
      "pillar": "help"
    },
    {
      "id": "RC-2",
      "section": "Regulatory compliance messages",
      "subsection": "Age verification",
      "message": "This platform is for players aged {{MIN_AGE}} and over. Age verification is required to play.",
      "context": "Registration flow",
      "tone": null,
      "tier": 1,
      "maxChars": 85,
      "event": null,
      "tokens": [
        "{{MIN_AGE}}"
      ],
      "pillar": "help"
    },
    {
      "id": "RC-3",
      "section": "Regulatory compliance messages",
      "subsection": "Terms and conditions",
      "message": "Gambling involves risk. Play on your terms — with your budget, your limits, and the facts.",
      "context": "Footer, general disclaimer",
      "tone": null,
      "tier": 1,
      "maxChars": 85,
      "event": null,
      "tokens": [],
      "pillar": "help"
    },
    {
      "id": "RC-4",
      "section": "Regulatory compliance messages",
      "subsection": "Terms and conditions",
      "message": "Before you play, here's what you should know: the odds, the costs, and the tools available to you.",
      "context": "T&C intro, onboarding",
      "tone": null,
      "tier": 1,
      "maxChars": 95,
      "event": null,
      "tokens": [],
      "pillar": "help"
    },
    {
      "id": "RC-5",
      "section": "Regulatory compliance messages",
      "subsection": "Helpline display (mandatory)",
      "message": "Free, confidential support is available 24/7 — for any question about gambling. {{HELPLINE_NUMBER}}",
      "context": "Mandatory helpline, all touchpoints",
      "tone": null,
      "tier": 1,
      "maxChars": 95,
      "event": null,
      "tokens": [
        "{{HELPLINE_NUMBER}}"
      ],
      "pillar": "help"
    },
    {
      "id": "RC-6",
      "section": "Regulatory compliance messages",
      "subsection": "Helpline display (mandatory)",
      "message": "\"Call {{HELPLINE_NUMBER}}",
      "context": "Text {{TEXT_NUMBER}}",
      "tone": null,
      "tier": 1,
      "maxChars": null,
      "event": null,
      "tokens": [
        "{{HELPLINE_NUMBER}}"
      ],
      "pillar": "help"
    },
    {
      "id": "RC-7",
      "section": "Regulatory compliance messages",
      "subsection": "Jurisdiction disclaimers",
      "message": "{{PROGRAM_NAME}} is operated by {{ORGANIZATION}} and licensed in {{JURISDICTION}}.",
      "context": "Footer, about page",
      "tone": null,
      "tier": 1,
      "maxChars": 80,
      "event": null,
      "tokens": [
        "{{PROGRAM_NAME}}",
        "{{ORGANIZATION}}",
        "{{JURISDICTION}}"
      ],
      "pillar": "help"
    },
    {
      "id": "RC-8",
      "section": "Regulatory compliance messages",
      "subsection": "Jurisdiction disclaimers",
      "message": "Gambling is regulated in your jurisdiction. For more information, visit {{REGULATOR_URL}}.",
      "context": "Legal info page",
      "tone": null,
      "tier": 1,
      "maxChars": 85,
      "event": null,
      "tokens": [
        "{{REGULATOR_URL}}"
      ],
      "pillar": "help"
    },
    {
      "id": "RC-9",
      "section": "Regulatory compliance messages",
      "subsection": "Promotional disclaimers",
      "message": "Promotional terms apply. Read the full T&Cs before opting in — we've made them readable.",
      "context": "Promo offers, bonus pages",
      "tone": null,
      "tier": 1,
      "maxChars": 85,
      "event": null,
      "tokens": [],
      "pillar": "help"
    },
    {
      "id": "RC-10",
      "section": "Regulatory compliance messages",
      "subsection": "Promotional disclaimers",
      "message": "That '200% match bonus' has a 30x wagering requirement. Here's what that actually means in real money.",
      "context": "Promotions education",
      "tone": null,
      "tier": 1,
      "maxChars": 100,
      "event": null,
      "tokens": [],
      "pillar": "help"
    }
  ]
}