# Call-to-action drafts

Edition: September 6, 2026. Fifty labels paired with existing core-message IDs. Check that the destination, feature and service are available before publishing a label. Character limits describe unreplaced template text, not a guarantee that localized or populated copy fits.

## Entertainment literacy

CTAs that drive players to learn how games actually work.

### EL-1

Take the quiz

Context: Game IQ quiz, odds quiz, myth-busting quiz.

Pair with: [S-3](/api/messages.md#s-3), [OB-3](/api/messages.md#ob-3).

Template characters: 13. Planning limit: 14.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### EL-2

Test your game IQ

Context: Quiz promotion, social media, onboarding.

Pair with: [S-3](/api/messages.md#s-3), [S-2](/api/messages.md#s-2).

Template characters: 17. Planning limit: 19.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### EL-3

See the real odds

Context: Odds education, game comparisons.

Pair with: [O-1](/api/messages.md#o-1), [O-3](/api/messages.md#o-3).

Template characters: 17. Planning limit: 18.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### EL-4

Read the breakdown

Context: Long-form educational content, articles.

Pair with: [O-1](/api/messages.md#o-1), [O-2](/api/messages.md#o-2).

Template characters: 18. Planning limit: 19.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### EL-5

Watch the explainer

Context: Video content, visual guides.

Pair with: [O-3](/api/messages.md#o-3), [O-4](/api/messages.md#o-4).

Template characters: 19. Planning limit: 21.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### EL-6

See how it works

Context: Game mechanics, RNG explainers, house edge.

Pair with: [O-1](/api/messages.md#o-1), [O-4](/api/messages.md#o-4).

Template characters: 16. Planning limit: 17.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### EL-7

Get the facts

Context: Myth-busting content, odds explainers.

Pair with: [O-2](/api/messages.md#o-2), [S-4](/api/messages.md#s-4).

Template characters: 13. Planning limit: 14.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### EL-8

Compare the odds

Context: Odds comparison tool, game selection.

Pair with: [O-1](/api/messages.md#o-1), [O-2](/api/messages.md#o-2).

Template characters: 16. Planning limit: 17.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### EL-9

See the math

Context: Detailed odds breakdowns, data visualizations.

Pair with: [O-3](/api/messages.md#o-3), [O-4](/api/messages.md#o-4).

Template characters: 12. Planning limit: 13.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### EL-10

Try the odds calculator

Context: Interactive odds/bankroll tools.

Pair with: [O-1](/api/messages.md#o-1), [O-2](/api/messages.md#o-2).

Template characters: 23. Planning limit: 23.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.

## Tool adoption

CTAs that get players to activate and use features.

### TA-1

Set your limits

Context: Deposit / loss / session limit setup, onboarding.

Pair with: [T-1](/api/messages.md#t-1), [T-3](/api/messages.md#t-3).

Template characters: 15. Planning limit: 16.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.

### TA-2

Try the bankroll planner

Context: Bankroll management tool promotion.

Pair with: [T-3](/api/messages.md#t-3), [D-2](/api/messages.md#d-2).

Template characters: 24. Planning limit: 25.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.

### TA-3

Check your stats

Context: Activity dashboard, play summary.

Pair with: [T-4](/api/messages.md#t-4), [AD-1](/api/messages.md#ad-1).

Template characters: 16. Planning limit: 17.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.

### TA-4

Set a session reminder

Context: Session timer activation, settings.

Pair with: [T-1](/api/messages.md#t-1), [SR-4](/api/messages.md#sr-4).

Template characters: 22. Planning limit: 23.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.

### TA-5

See your activity

Context: Monthly/weekly activity summary.

Pair with: [T-4](/api/messages.md#t-4), [AD-2](/api/messages.md#ad-2).

Template characters: 17. Planning limit: 18.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.

### TA-6

Set your budget

Context: Deposit flow, onboarding, first session.

Pair with: [T-3](/api/messages.md#t-3), [D-2](/api/messages.md#d-2).

Template characters: 15. Planning limit: 16.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.

### TA-7

Update your limits

Context: Account settings, limit adjustment.

Pair with: [D-3](/api/messages.md#d-3), [AS-2](/api/messages.md#as-2).

Template characters: 18. Planning limit: 19.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.

### TA-8

Turn on session reminders

Context: Settings, onboarding flow.

Pair with: [SR-4](/api/messages.md#sr-4), [T-1](/api/messages.md#t-1).

Template characters: 25. Planning limit: 27.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.

### TA-9

Open your dashboard

Context: Navigation, in-app prompt.

Pair with: [T-4](/api/messages.md#t-4), [AD-1](/api/messages.md#ad-1).

Template characters: 19. Planning limit: 20.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.

### TA-10

Activate your tools

Context: Onboarding, first-time setup.

Pair with: [T-1](/api/messages.md#t-1), [OB-1](/api/messages.md#ob-1).

Template characters: 19. Planning limit: 20.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.

## Content engagement

CTAs that drive deeper exploration of {{PROGRAM_NAME}} content.

### CE-1

Explore more

Context: Content hub, related articles, end of articles.

Pair with: [S-4](/api/messages.md#s-4), [O-2](/api/messages.md#o-2).

Template characters: 12. Planning limit: 13.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### CE-2

Read the full article

Context: Social media post linking to blog, email teaser.

Pair with: [O-1](/api/messages.md#o-1), [O-2](/api/messages.md#o-2).

Template characters: 21. Planning limit: 22.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### CE-3

See all myths

Context: Myth-busting hub, campaign landing page.

Pair with: [O-4](/api/messages.md#o-4), [S-4](/api/messages.md#s-4).

Template characters: 13. Planning limit: 15.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### CE-4

Watch the video

Context: Video content promotion, multimedia pages.

Pair with: [O-3](/api/messages.md#o-3), [S-4](/api/messages.md#s-4).

Template characters: 15. Planning limit: 17.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### CE-5

Keep reading

Context: In-article continuation, multi-part content.

Pair with: [O-1](/api/messages.md#o-1), [O-2](/api/messages.md#o-2).

Template characters: 12. Planning limit: 13.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### CE-6

See related topics

Context: End of article, sidebar recommendations.

Pair with: [S-4](/api/messages.md#s-4), [O-2](/api/messages.md#o-2).

Template characters: 18. Planning limit: 19.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### CE-7

Browse by game type

Context: Content hub, game-specific navigation.

Pair with: [O-4](/api/messages.md#o-4), [O-2](/api/messages.md#o-2).

Template characters: 19. Planning limit: 20.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### CE-8

Start from the beginning

Context: Series content, multi-part guides.

Pair with: [O-1](/api/messages.md#o-1), [O-4](/api/messages.md#o-4).

Template characters: 24. Planning limit: 26.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

## Social sharing

CTAs that turn players into content distributors.

### SS-1

Share this

Context: Quiz results, myth-busters, fact cards.

Pair with: [S-1](/api/messages.md#s-1), [S-4](/api/messages.md#s-4).

Template characters: 10. Planning limit: 11.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### SS-2

Challenge a friend

Context: Quiz sharing, competitive content.

Pair with: [S-3](/api/messages.md#s-3), [S-2](/api/messages.md#s-2).

Template characters: 18. Planning limit: 19.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### SS-3

Send to a friend

Context: Educational content, useful guides.

Pair with: [S-4](/api/messages.md#s-4), [S-1](/api/messages.md#s-1).

Template characters: 16. Planning limit: 17.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### SS-4

Share your score

Context: Quiz results screen, leaderboards.

Pair with: [S-3](/api/messages.md#s-3), [S-2](/api/messages.md#s-2).

Template characters: 16. Planning limit: 17.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### SS-5

Share this explanation

Context: Social media posts, myth-busters.

Pair with: [S-4](/api/messages.md#s-4), [S-1](/api/messages.md#s-1).

Template characters: 22. Planning limit: 28.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### SS-6

Post your result

Context: Quiz completion, achievement unlock.

Pair with: [S-3](/api/messages.md#s-3), [S-4](/api/messages.md#s-4).

Template characters: 16. Planning limit: 17.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### SS-7

Share the facts

Context: Educational content, data visualizations.

Pair with: [S-1](/api/messages.md#s-1), [S-4](/api/messages.md#s-4).

Template characters: 15. Planning limit: 16.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

### SS-8

Spread the word

Context: Awareness campaigns, launch announcements.

Pair with: [S-4](/api/messages.md#s-4), [AW-1](/api/messages.md#aw-1).

Template characters: 15. Planning limit: 17.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.

## Help-seeking

Help people find the appropriate local service or account options. Make the next action prominent when support is requested.

### HS-1

Talk to someone

Context: Helpline access, support page.

Pair with: [H-1](/api/messages.md#h-1), [H-2](/api/messages.md#h-2).

Template characters: 15. Planning limit: 42.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Verify local service availability, contact channels, hours and service terms. Account pauses and self-exclusion are different choices; explain the relevant process.

### HS-2

Call {{HELPLINE_NUMBER}}

Context: Direct phone helpline, footer.

Pair with: [H-1](/api/messages.md#h-1).

Template characters: 24. Planning limit: set for the chosen placement.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Verify local service availability, contact channels, hours and service terms. Account pauses and self-exclusion are different choices; explain the relevant process.

### HS-3

Pause your account

Context: Self-exclusion entry point, account settings.

Pair with: [H-3](/api/messages.md#h-3).

Template characters: 18. Planning limit: 19.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.
- Verify local service availability, contact channels, hours and service terms. Account pauses and self-exclusion are different choices; explain the relevant process.

### HS-4

Find support

Context: Support resources page, help section.

Pair with: [H-1](/api/messages.md#h-1), [H-2](/api/messages.md#h-2).

Template characters: 12. Planning limit: 13.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Verify local service availability, contact channels, hours and service terms. Account pauses and self-exclusion are different choices; explain the relevant process.

### HS-5

See chat availability

Context: Live chat support link.

Pair with: [H-2](/api/messages.md#h-2).

Template characters: 21. Planning limit: 22.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Verify local service availability, contact channels, hours and service terms. Account pauses and self-exclusion are different choices; explain the relevant process.

### HS-6

Take a break

Context: Cool-off period activation.

Pair with: [H-3](/api/messages.md#h-3).

Template characters: 12. Planning limit: 13.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.
- Verify local service availability, contact channels, hours and service terms. Account pauses and self-exclusion are different choices; explain the relevant process.

### HS-7

See your options

Context: Support resources overview, help menu.

Pair with: [H-1](/api/messages.md#h-1), [H-2](/api/messages.md#h-2).

Template characters: 16. Planning limit: 17.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Verify local service availability, contact channels, hours and service terms. Account pauses and self-exclusion are different choices; explain the relevant process.

### HS-8

See support services

Context: Help page, crisis content.

Pair with: [H-2](/api/messages.md#h-2).

Template characters: 20. Planning limit: 26.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Verify local service availability, contact channels, hours and service terms. Account pauses and self-exclusion are different choices; explain the relevant process.

## Account management

CTAs for player account and settings workflows.

### AM-1

Go to settings

Context: Account management, navigation.

Pair with: [AS-1](/api/messages.md#as-1).

Template characters: 14. Planning limit: 15.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.

### AM-2

Review your account

Context: Account overview, periodic check-in.

Pair with: [AS-2](/api/messages.md#as-2).

Template characters: 19. Planning limit: 20.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.

### AM-3

Update your preferences

Context: Settings page, preference management.

Pair with: [AS-2](/api/messages.md#as-2).

Template characters: 23. Planning limit: 24.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.

### AM-4

Manage your tools

Context: Tool settings overview.

Pair with: [T-1](/api/messages.md#t-1).

Template characters: 17. Planning limit: 18.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.

### AM-5

Download your activity

Context: Data export, activity history.

Pair with: [T-4](/api/messages.md#t-4).

Template characters: 22. Planning limit: 23.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.

### AM-6

Complete your setup

Context: Onboarding completion, partial setup.

Pair with: [OB-1](/api/messages.md#ob-1).

Template characters: 19. Planning limit: 20.

- Use only when the linked destination performs the named action for this reader. Check final text length and translated layout.
- Confirm the feature exists, its eligibility and effective timing; do not imply immediate activation before the action is confirmed.