Playbook
Plan a content evaluation
Test understanding and the next action. Ratings describe the content, not its effect on gambling harm.
1. Define
Name the resource, audience, placement and question. Plan recruitment, consent, sample and decision criteria.
2. Ask
Use recommendation, memorability and open feedback. Test comprehension separately.
3. Diagnose
Rate memorable, engaging, respectful, clear and relevant. Pretest the questions.
4. Follow up
Ask for unprompted recall, then knowledge and optional follow-through. Report response counts.
5. Calculate
NPS = % rating 9โ10 minus % rating 0โ6. Include 7โ8 in the denominator; report missing answers.
6. Decide
Report distributions, uncertainty and negative findings. Fix errors, retest, and avoid unsupported causal claims.
Record limitations and changes. There is no universal pass score.